Since 1996, Lendmark Financial Services has been serving the personal lending needs of customers underserved by traditional banks. Today, with over 500 branches in 23 states from coast to coast, Lendmark continues to grow with reliable and consistent financial services that make a difference in people’s lives.
We value each customer and understand that people want to do business with people who care. That’s one way we differ from our competitors. We are proud of what we as a team have accomplished, but we will always strive for improvement.
Lendmark Financial Services was organized in 1996 as a subsidiary of First Liberty Bank of Macon, GA. In the summer of 2000, First Liberty Bank and its subsidiaries (including Lendmark) were acquired by Branch Banking and Trust Company (BB&T) of Winston-Salem, NC. Lendmark was sold by BB&T in the fall of 2013 to a private equity firm in New York, NY.
Lendmark employees across the country are committed to supporting hundreds of causes in their local communities each year, by giving their time, talent and other contributions.
This work includes championing our signature philanthropic initiative, Lendmark’s ‘Climb to Cure’ campaign. This campaign engages our employees and key stakeholders to serve as advocates for pediatric cancer awareness and raise lifesaving funds for our nonprofit partner, CURE Childhood Cancer, a Georgia-based 501(c)(3) nonprofit with national reach dedicated to conquering childhood cancer through precision medicine research while supporting patients and their families.
In 2025, Lendmark proudly celebrated a decade of partnership with CURE Childhood Cancer. Together, Lendmark employees, customers, and partners have raised more than $10 million in support of CURE’s mission.
