Online Privacy Policy

Last Updated: March 26, 2024

Introduction and Scope

This Online Privacy Policy (“Privacy Policy”) describes how Lendmark Financial Services, LLC and its subsidiaries and/or affiliates (collectively “Lendmark”, “we”, “us”, or “our”) collect, use, process, and/or disclose your information when you visit our website, customer account portal, mobile application, access or use our products and services, any online function, or otherwise engage with us as described below (collectively the “Service” or “Services”). We respect your privacy, believe in transparency, and are committed to protecting your information. Please read this Privacy Policy carefully to understand how we handle your personal information.

This Privacy Policy applies to information we collect through our Services, including:

  • Our “Website” which refers to, or any other of our websites, mobile applications, platforms, and other online solutions, software applications, media, features, subdomains, content, and/or functionality made available by us containing a link to this Privacy Policy;
  • Our “Online Customer Portal” which refers to the online portal available at
  • Our “Mobile Application” which refers to our mobile app, Lendmark Mobile, available through Apple’s App Store or Google Play;
  • Any e-mails, text messages, and other electronic messages between you and our Services.
  • Your interaction with our advertising and applications on third-party websites and services if those applications and advertising include links to our Services.
  • Our general interactions with you, including, when you request information or make general inquiries with us, interact with us, request or receive our marketing information, or engage with us through our social media pages.

This Privacy Policy does not apply to:

  • Information collected by us that does not link to this Privacy Policy; or
  • Information collected by any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from or our Sites.

If you are a Lendmark consumer or customer and applied for or obtained a financial product or service with us, we will use and share your personal information in accordance with the privacy notice that applies to your account including, but not limited to, our GLBA Privacy Notice. Please read our GLBA Privacy Notice to learn how we collect, use, protect, and share your personal information and the options that may be available to you. However, this Privacy Policy may still be useful to you in describing our Service and the options and choices described below are available to you as well.

Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with the terms of this Privacy Policy, you should not use our Website, Services, or otherwise interact with us. By accessing, visiting, browsing, or using our Services, registering or submitting your information through our Services, or interacting with us, you agree to the practices, terms, and conditions described in this Privacy Policy. This Privacy Policy may change from time to time. Your continued use of our Services after we make changes is deemed to be acceptance of those changes, so please check this Privacy Policy periodically for updates.

The Services are intended for users located in the United States and are not intended for users located in any other countries, including the European Union and the European Economic Area.

Information We May Collect

The information we collect depends upon things such as the nature of our relationship, the method you communicate with us, and the purpose of your interaction with us. We may collect the following information directly from you, from third-party sources, and automatically as you use our Website or other Services:

  • Contact Information: Such as your name, email address, mailing address, and telephone number.
  • Registration Information: Such as your username, email address, and/or password to login to our Online Customer Portal or other online account with us.
  • General Identification Information: Such as your name, date of birth, gender, and marital status.
  • Government Issued Identifiers: Such as your Social Security number, tax identification number, driver’s license number, or other identification numbers issued by government bodies or agencies.
  • Financial Information: Such as your bank account numbers, credit card numbers, details of transactions you effectuate, income information, and creditworthiness.
  • Communications Data: Such as information you provide through our online web forms when you contact us with questions, feedback, surveys, engage with us for customer support or customer service-related requests, or otherwise choose to provide to us when you correspond with us online.
  • Usage Data: Such as information about how you use our Website and interact with us while using our Service, including information you provide when you use any interactive features of the Services, the URL that referred to you our Website, the areas within our Website or other Services that you viewed and your activities there, domain name, a date/time stamp, Internet service provider (ISP), operating system, IP address, clickstream data, files you may have downloaded, and similar device and usage information.
  • Location Information: Such as your IP address and city, state, and/or zip code associated with your IP address. Please note that if you disable such features, you may not be able to access or receive some or all of the Services made available by us.
  • Device Information: Such as information that is automatically assigned to your devices used to access our Sites, including IP address, unique device identifier, device type, browser type, browser language, operating system, platform type, and other information about your browser.
  • Social Media Information: Such as your name, username, or other profile information in connection with your social media account that we may collect if you connect with us through a third-party social media network or other websites, such as Facebook or LinkedIn.
  • Other information that you voluntarily share with us to facilitate your use of our Website and Services which is not specifically listed here. We will use such data in accordance with this Privacy Policy, as otherwise disclosed at the time of collection, in accordance with our agreement, or to the extent necessary for performing the services.

We may also collect information about you from additional online and offline sources, including our affiliates, credit reporting agencies, and other third-party sources as permitted by law.

The entry of personal information is required to access certain portions of our Services. You may choose not to provide us with any personal information and may still access certain portions of our Services. However, you may not be able to fully utilize all functionalities and features of our Services as certain categories of personal information are required in order for us to deliver those functionalities.

How We May Use Your Information

To the extent permitted by applicable law, we may use information that we collect about you or that you provide to us, including any personal information for the following purposes:

  • Provide Our Products and Services, which includes, to present, maintain, and/or modify our Services and its contents to you, to perform our contractual obligations to our customers, to complete the transaction for which we collected the personal information, to verify your identity, process applications and transactions, administer loan accounts, create an Account, communicate with you about our products and services, use the location of your mobile device for location-based services you request, or otherwise provide you with our Services.
  • Personalized Support and Services, which includes to communicate with you about events, promotions, and campaigns, manage your preferences to provide a more personalized experience to you.
  • Security and Fraud Prevention, which includes to protect, investigate, mitigate, and deter against fraudulent, malicious, unauthorized, infringing, or illegal activity relating to our Website, Services, products, or to monitor and ensure the safety and security of our premises, property, employees, customers, and visitors.
  • Advertising and Marketing, which includes direct marketing and promotional purposes, posting ads through our third-party websites or mobile applications that may be of interest to you, contacting you with advertisements, promotions, or offers that may be of interest to you (as permitted by law and consistent with any marketing preferences that we offer and you have registered with us).
  • Manage our Business Operations, which includes to facilitate and service our business, including the creation of new products or services, conduct data analytics, surveys, benchmarking, and create aggregated data and developing industry and sector-wide reports, to better understand our customers, Website visitors, and mobile application users, improve our Services, and otherwise facilitate the operation of our Services.
  • Legal Requirements, which includes to enforce our terms and conditions or protect our business or our customers, and to comply with our contractual and legal obligations, such as complying with national security or law enforcement requirements, discovery requests, or where otherwise required or permitted by applicable laws, court orders or regulatory authorities, or to establish, exercise, or defend legal claims, whether in court, administrative, or other proceedings, including disputing a claim or recovering a debt; and
  • As otherwise set forth in this Privacy Policy, to fulfill the purpose or reason you provided the information, and/or with your consent such as when required by law.

How We May Disclose Your Information

When permitted by applicable law, including in cases that require your consent, we may disclose personal information that we collect or you provide as described in this Privacy Policy to our affiliates, business partners, service providers, and others, as follows:

  • Corporate Affiliates, which include, our subsidiaries, divisions, affiliates, and holding companies for various purposes permitted by law, including the advertising and marketing of their products and services to you.
  • Service Providers, which include contractors, service providers and other third parties we use to support our business and deliver products or services to you, and/or who perform functions on our behalf such as customer service, background and credit checks, data analysis, servicing accounts, conducting transactions, marketing, and/or development of our products and services, and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.
  • Acquisitions or Similar Transactions, which include to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information held by us is among the assets transferred.
  • With Your Consent or at Your Direction, which includes to third parties to market their products or services to you if you have not opted-out of or, where required, consented to these disclosures.
  • In Response to Legal Process or Defending Legal Claims, which includes, as required by law, court orders, subpoena, or other legal process or if we reasonably believe such action is necessary to comply with the law and the reasonable requests of regulators, law enforcement, or other public authorities or quasi-government authorities, including fraud detection agencies. We may also disclose the information to establish, protect, or exercise our legal rights, to enforce our terms and conditions or other legal agreements, to defend against a legal claim, to detect, investigate, prevent, or take action against illegal activities or potential threats to the rights, property, or safety of any other person, or as required by law.
  • Professional Advisors, which includes our attorneys, accountants, tax advisors, investment advisors, and other fiduciaries or consultants that need access to your information to provide operational or other support on your behalf.
  • De-Identified or Aggregated Data. We may disclose anonymous, de-identified, or aggregated data about our users that does not identify any specific individual, such as groupings of demographic data or customer preferences.

Cookies and Similar Technologies


A “cookie” is a small file that is accessible within a folder on a computer and it is used for record-keeping purposes. Cookies are used to monitor your activity on a website by enabling us (through “first-party cookies”) or other parties (through “third-party cookies” set by parties other than us) to collect information about how you use the Website and enhance the way you use our Services.

There are two types of cookies: session cookies and persistent cookies. Session cookies are temporarily stored on your hard drive and expire at the end of your browsing session. Persistent cookies remain stored on your hard drive until they expire or are deleted by you. We use persistent cookies for customer protection as part of our authentication technology as such cookies assist in verifying the identity of a customer who is attempting to log into an account. You can block and control cookies using the information noted below. If you block all cookies, certain functionalities on our Websites or Services may not work.

  • Essential Cookies: Essential cookies and other similar technologies used by us enable you to navigate our Website and use our Services and their features. Without these essential cookies, the Website and Services will not perform correctly, and we may not be able to provide you with certain features or Services.
  • Functionality/Preference Cookies: Functionality cookies (or preference cookies) and other similar technologies allow our Services to remember information you have entered or choices you make (such as your username, language, or your region) and provide enhanced, more personal features to optimize your use of our Services.
  • Performance Cookies: These cookies and other similar technologies collect anonymous data for statistical purposes, including information about how you use our Websites, which pages you go to most often and if error messages are received from certain pages. These cookies are only used to improve the functions of our Websites and Services and how they perform.
  • Advertising Cookies: Advertising cookies and other similar technologies are used by us to display promotions or advertisements based on your use of the Websites and Services and interests and to manage our use of advertising resources. These cookies collect information about your activities on our Websites to provide you with interest-based advertising. We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can also opt-out of receiving targeted ads from members of the National Advertising Initiative (“NAI”) on its website (

Other Similar Technologies

In addition to cookies, there are other automatic data collection technologies, such as Internet tags, web beacons (clear gifs, pixel tags, and single-pixel gifs), and navigational data collection (log files, server logs, etc.), HTML Local Storage, Social Widgets, or UTM Codes that can be used to collect data as users navigate through and interact with a website.

  • Web Beacons: Web beacons, also known as pixel tags or clear GIFs, are small strings of code that are embedded into web pages and your device that allow a website or application to count users and determine how long users visit web pages or applications. We use web beacons for Website traffic reporting, unique visitor counts, auditing and reporting, personalization, and other functions.
  • Tracking Pixels: A tracking pixel is a small piece of code we may use to collect and share information on your usage of our website, such as the pages that you have visited, or the way you have interacted with them. Through the tracking pixels, your browser automatically establishes a connection with the server of an online advertiser. In this way, the online advertiser receives information that you access our Website. This can allow us to ensure that we are serving ads that match your interests, when you are visiting any of the websites of the online advertiser, or a website that includes ads served by the online advertiser. If you are authenticated to an online advertiser using tracking pixels, e.g. by being registered and logged in to a social network, the online advertiser can assign the visit to our website to your account. The data we may collect through tracking pixels is anonymous and does not include any personal information of individual users. We have no influence on the extent to which the data collected through the tracking pixels is used by the online advertisers and therefore direct you to their privacy notices.

Particular third-party cookies or tracking technologies used on our Websites include, but are not limited to:

  • Google Analytics & Google Tag Manager: We use Google Analytics to collect and process data about the number of people using the Service, what pages they visit when they do, what other sites they used prior to coming to this Website, and the IP address of the device used to connect to the Service. WE use the information we receive from Google Analytics only to improve the Service. We do not combine any information collected through the use of Google Analytics with any personally identifiable information. Although Google Analytics plants a permanent cookie on your device to identify you as a unique user the next time you visit the Service using that same device, the cookie cannot be used by anyone other than Google and any data collected is used in accordance with Google’s privacy policy. You may learn more about Google Analytics by visiting: and

    You can learn more about Google’s restrictions on data use by visiting the Google Privacy Policy at: To opt-out of Google Analytics, visit and install the opt-out browser add-on feature. For more details, visit the “Google Analytics opt-out browser add-on” page (located at

  • Facebook Pixel: We use Facebook Pixel to customize and display advertisements only to Facebook users who have shown an interest in our Websites or who have specific characteristics (e.g., certain demographics or interests in certain topics or products determined by websites visited) that we submit to Facebook. The use of Facebook Pixel helps ensure that our advertisements are in line with the potential interests of users and do not have a nuisance effect. Facebook Pixel also allows us to track the effectiveness of Facebook advertisements for statistical and market research purposes by seeing whether uses have been redirected to our Sites after clicking on a Facebook advertisement. The Facebook Pixel is directly integrated into our Website by Facebook and can store a cookie on your device. The information collected about you is anonymous for us. However, the information collected via the Facebook Pixel, on the Websites as well as other websites on which Facebook Pixel is installed, is also stored and processed by Facebook. Facebook may link this information to your Facebook account and also use it for its own promotional purposes in accordance with Facebook’s Data Usage Policy.

    To understand more about Facebook advertising please visit: You may deactivate Facebook Pixel via the Cookie Settings on Facebook. The Settings are located at the bottom of the main page for logged in users at:

We do not control these third parties’ technologies or how they may use your personal data once you are referred to these third-party websites. If you have any questions, you should contact the responsible party directly or consult their privacy policies.

Choices About Cookies

Most web browsers are set by default to accept cookies. If you do not wish to receive cookies, you may set your browser to refuse all or some types of cookies or to alert you when cookies are being sent by website tracking technologies and advertising. You may adjust your browser settings to opt out of accepting a “persistent” cookie and to only accept “session” cookies, but you will need to log in each time you want to enjoy the full functionality of the Website or other Services.If you decline the use of cookies, you may not have access to the full benefits of the Services. Further, your opt-out only applies to the web browser you use, so you must opt out of each web browser on each computer you use. Once you opt out, if you delete your browser’s saved cookies, you will need to opt out again. In addition, adjusting the cookie settings on the services may not fully delete all of the cookies that have already been created. To delete them, visit your web browser settings after you have changed your cookie settings on the services.

Additional information is provided below about how to disable cookies or manage the cookie settings for some of the leading web browsers (PLEASE NOTE: these third party links are provide for your convenience, and we may not actively monitor the content of these links):

Google Chrome
Internet Explorer
Microsoft Edge
Safari; iOS and
Adobe Flash Cookie

For more information on how to modify your browser settings to block or filter cookies, visit or

Your Choices to Control Your Information

Please use the “Contact Us” details provided at the end of this Policy to exercise your rights and choices under this Privacy Policy. We honor such requests when we are required to do so under applicable law.

Email Opt-Out: If you no longer wish to receive communications from us via email, you may opt-out by clicking the “unsubscribe” link at the bottom of our emails or by contacting us at 1-866-413-8340 and providing your name and email address so that we may identify you in the opt-out process. Once we receive your instruction, we will promptly take corrective action. Please note that registered users on our Services cannot opt-out of receiving transaction emails related to their account.

Online Tracking Signals: We do not currently recognize browser settings or signals of tracking preferences, which may include “Do Not Track” instructions. “Do Not Track” is a web browser setting that seeks to disable the tracking of individual users’ browsing activities. However, because our Website is not configured to detect Do Not Track Signals from a user’s computer due to the limits of current technology and solutions, we are unable to respond to Do Not Track Requests.

Accuracy and Updating Your Information: Our goal is to keep your information accurate, current, and complete. Please update your information through the Online Customer Portal, if possible, or contact us via the “Contact Us” details at the end of this Privacy Policy to, correct or update any personal information that you have provided to us. For instance, if your email address changes, you may wish to let us know so that we can communicate with you. If you become aware of inaccurate personal information about you, you may want to update your information. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect. We are not responsible for any losses arising from inaccurate, inauthentic, deficient, or incomplete personal data that you provide to us.

Data Retention

We retain and use your personal information for an appropriate period of time as is necessary to fulfill the purposes for which it was collected, to comply with our business requirements and legal obligations, to resolve disputes, to protect our assets, to provide our services, to pursue legitimate business purposes, to enforce our agreements, and other business or commercial purposes to the extent provided in this Privacy Policy.

We take reasonable steps to delete the personal information we collect when (1) we have a legal obligation to do so, (2) we no longer have a purpose for retaining the information, or (3) if you ask us to delete your personal information, unless we determine that doing so would violate our existing, legitimate legal, regulatory, dispute resolution, contractual, or similar obligations. We may also decide to delete your personal information if we believe it is incomplete, inaccurate, or that our continued storage of your personal information is contrary to our legal obligations or business objectives. When we delete your personal information, it will be removed from our active servers and databases; but it may remain in our archives when it is not practical or possible to delete it.

Data Security

We recognize the importance of safeguarding your personal information. We endeavor to maintain reasonable and appropriate physical, technical, and organizational safeguards designed to protect your personal information from accidental loss and unauthorized access, use, alteration, or disclosure. From time to time, we review our security procedures to consider appropriate new technologies and methods. We use reasonable security measures when transmitting personal information to customers in responding to requests under applicable data protection or privacy laws.

While our security measures seek to protect the personal information in our possession, no security system is perfect, and no data transmission is 100% secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to or from our Websites and Services. The safety and security of your personal information also depends on you. Where you use a password for access to restricted parts of our Websites or our Services, you are reasonable for keeping your password confidential. Do not share your password with anyone. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Websites and Services.

Links to Third-Party Websites

This Privacy Policy does not apply to any third-party websites or applications.

Our Websites and other Services may contain links to websites or mobile applications operated and maintained by third parties. These links are to external websites and third parties that have their own privacy policies. If you follow any links that direct you away from the Services, including links to social media sites or to other websites, this Privacy Policy will not apply to your activity on the other sites you visit. Because of the dynamic media capabilities of the Services, it may not be clear to you which links are to the Services and which are to external, third party websites. If you click on an embedded third-party link, you will be redirected away from the Services to the external third-party website. You can check the URL to confirm that you have left the Services.

We cannot (i) guarantee the adequacy of the privacy and security practices employed by or the content and media provided by any third parties or their websites, (ii) control the privacy policies or the privacy practices of any third parties regarding their independent collection or use or your personal information, or (iii) endorse any third-party information, products, services or websites that may be reached through embedded links on the Services.

Any personal information provided by you or automatically collected from you by a third party will be governed by that party’s privacy policy and terms of use. If you are unsure whether a website is controlled, affiliated, or managed by us, you should review the privacy policy and practices applicable to each linked website.

Your California Privacy Rights

If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. To learn more about your California privacy rights, visit our Privacy Notice for California Residents.

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits California residents who are users of our Services to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us via the Contact Us link and we will honor such requests where they may apply.

Children’s Privacy

Our Sites are not intended for children under 18 years of age. No one under age 18 may provide any personal information to or on the Services. We do not knowingly collect personal information from children under 18. If you are under 18, do not use or provide any information on our Services or on or through any of its features/register on the Services, use any interactive or public comment features of the Services or provide any information about yourself to us. If we learn that we have collected personal information from any person under the age of 18 without verification of parental or guardian consent, we will delete that information as quickly as possible. If you are a parent or guardian of a child under 18 years of age and believe your child has provided us with personal information, please contact us via the instructions at the “Contact Us” section below.

Changes to Our Privacy Policy

We reserve the right to add to, change, update, or modify this Privacy Policy at any time to reflect any changes to how we treat your information or in response to changes in law. In the event we make changes to this Privacy Policy, such policy will be re-posted on this page. If we make material changes to how we treat our users’ personal information, we may notify you by e-mail to the e-mail address specified in your account and/or through a notice on the Website home page. The date the Privacy Policy was last revised is identified at the top of the page. All changes are effective on the date listed at the top of this page and will apply to all information we have about you.

You are responsible for ensuring we have an up-to-date active and deliverable e-mail address for you, and for periodically visiting our Sites and this Privacy Policy to check for any changes. Your continued use of the Website and our Services after the “Last Updated” date indicates your acceptance of the changes and your continued consent to our processing of your personal information according to the terms of the then-current Privacy Policy. If at any point you do not agree to any portion of this Privacy Policy, then you should immediately stop using the Website and the Services.

Contact Us

For more information, or if you have any questions or comments about this Privacy Policy and our privacy practices, you may contact us using the information below.

In Writing: Privacy Policy Manager
2118 Usher Street
Covington, GA 30014
By Telephone: 1-866-413-8340