About Us

25 years of personalized lending. Since 1996, Lendmark Financial Services has been serving the personal lending needs of customers underserved by traditional banks. Today, with over 400 branches in 21 states from coast to coast, Lendmark continues to grow with superior, reliable and consistent financial services that make a difference in people’s lives.

400+ branches across the country lending in 21 states 25 years in business 400,000 customers and counting 3.5 million raised during annual Climb to Cure childhood cancer fundraiser

Our Philosophy:

We value each customer and understand that people want to do business with people who care. That’s one way we differ from our competitors. We are proud of what we as a team have accomplished, but we will always strive for improvement.

Our Past:

Lendmark Financial Services was organized in 1996 as a subsidiary of First Liberty Bank of Macon, GA. In the summer of 2000, First Liberty Bank and its subsidiaries (including Lendmark) were acquired by Branch Banking and Trust Company (BB&T) of Winston-Salem, NC. Lendmark was sold by BB&T in the fall of 2013 to a private equity firm in New York, NY.

Our Philanthropy:

Giving back to the communities we serve has always been a core part of our Lendmark DNA. From a civic contribution perspective, we give back by creating jobs, generating tax revenue, providing financing solutions for 11,000+ retailers & independent dealerships, and empowering local household wealth in the 21 states where we are located. From a philanthropic and volunteer perspective, our employees support hundreds of local causes by giving their time, talent, and donations year-round. Additionally, Lendmark supports pediatric cancer research through our signature philanthropic initiative, Lendmark Climb to Cure. Since its inception in 2015. Lendmark and its employees, partners, and customers have raised millions to fund research advancing the use of precision medicine, increased awareness nationally, and provided support to families with children battling cancer. We remain committed to the cause -- every dollar raised and donated brings us one step closer to ending childhood cancer once and for all.

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